Michael Cassidy is the product of a 20th Century social anomaly, centered largely in the Southern California area in the 1960's, which came to be known as the Surf Generation. Surfing became more than just a sport; it was a way of life that produced its own unique perspective.
Cassidy was born-and has spent most of his life-in a small town just north of San Diego, California. He still surfs daily, but he has also gone on to discover and explore extreme parts of the world about which most of us will only wonder-Tahititi, Moorea, Raiatea, Bora Bora, Costa Rica, Guatemala, Panama, to name a few-and, in his words, "shot thousands of photos, surfed, sailed, canoed and made lots of friends."
His education was hard-earned, spending three years in the commercial art/fine art program at Palomar College in Southern California, and two years in the Illustration Program at California State University at Long Beach. He returned to Palomar for two more years taking life drawing and painting classes-over and over again. "...Fundamentals. Fundamentals! .. " as Cassidy puts it. He spent the next several years in various art-related assignments-commercial illustration, advertising design, poster design, photography and magazine work-but, not unlike one of his own idols, Maynard Dixon; it is a stint working in a humble sign shop to which Cassidy attributes much of his style.
Over the years, Cassidy's credentials have mounted to reflect a fairly impressive list of clients, about which he is characteristically offhand-the PGA; Sports Illustrated; book covers for Harcourt -Brace-Jovanivich, Henry Hout and McGraw/Hill; Golf Magazine; the Chicago Tribune; Patagonia, Inc.; Adolf Coors; Seagrams; The Discovery Channel; and many more.